Launch better products—faster

Asana’s features are designed to help you streamline your product development processes, so you can launch faster. Features that support product teams include: 

• Workload lets you see what your team is working on and monitor team capacity, so you can make informed decisions when allocating resources for sprints. 

• Custom fields help you track key development and launch information, like the priority of different  launches, where deliverables are in the development process, and the status of key tasks. 

• Forms let you capture important information like launch ideas and customer feedback.

• Automation allows you to focus on high-impact work by automating administrative and operational tasks. 

• Integrations let you connect with tools that are already part of your development and launch workflows, like Zendesk, Slack, and Google Workspace, so teams can work together in one place. 

Collecting and acting on customer feedback is easy with Asana. Take advantage of best-in-class ticketing integrations like Freshdesk, Zendesk, and Intercom to collect, manage, and prioritize what customers want.

Asana helps you track and triage product bugs, so you can address bugs quickly and maintain product quality. Take advantage of integrations that simplify communication between technical and business teams, like Jira Cloud, Jira Server, ServiceNow, and PagerDuty. You can also get started with our bug tracking template and make reporting bugs easier with a bug tracking form.

Quickly get started using Asana’s pre-made templates for product teams. First, try standardizing your development process with our product development template. Then, keep track of high-level launch plans with our product roadmap template or drill-down into a specific launch with our product launch template.

Asana integrates with over 200 apps, bringing your important tools into one centralized system of work. Check out our integrations with tools like streamline customer feedback ticketing and bug tracking, like Zendesk, Intercom, and ServiceNow. Or, bring all your communication under one tool with integrations like Slack, Google Workspace, and Microsoft Office 365.