Reinvent marketing planning
Unite marketers around common goals and track progress in one place.
Drive accountability
Connect everyone’s work to goals, so it’s clear why their work matters.
Stay on track
Automatically update each goal’s progress without manual reporting.
Unblock quickly
Get data-backed AI recommendations to fix at-risk initiatives.
Unite around goals
Clarify priorities by sharing marketing goals in one place.
Create portfolios to track the strategic initiatives that support each goal.
View and rebalance workloads in real time to hit targets and prevent burnout.
Track in real time
Automatically update each goal’s progress based on the projects that support it.
Create dashboards to monitor goals, or export data to Power BI or Tableau.
Link reporting data from Salesforce to see real-time updates about deals, leads, and more.
Course-correct with AI
Use AI to craft comprehensive status updates in minutes, based on real-time data.
Unblock goals faster by asking Asana to identify risks, open questions, and next steps.
Centralize your marketing plan
With hundreds of app integrations, you can connect planning conversations, data, and documents in one place.
Microsoft 365
Google Workspace
Tableau
Power BI
Slack
Zoom
Strategic planning templates
Don’t start from scratch. Use a pre-made template to jumpstart your planning process.
Marketing strategy template
Check every box to develop a strong strategy, from goal-setting to final deliverables.
Team goals planning template
See all the steps you need to draft goals, gather input, and put your objectives to the test.
The marketing team is more efficient, and we know what our workload is—we’re aligned and integrated. Asana helps us see our campaign schedule so we can do fewer, larger programs and be strategic about launch dates to maximize their revenue impact.”
Andrea Leon Trozak
Senior Director, Program Management, Genesys
Whether a campaign has a 3-day or 30-day turnaround, tracking many different types of projects in one unified ecosystem has been tremendously helpful for us.”
Steven Tai
Director of Marketing Operations
Build a better strategy
Explore expert tips to drive more impact from your marketing strategy this year.
Still have questions? We have answers.
Can I try strategic planning with Asana for free?
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Turn plan into action
Rally your marketing team around clear goals, and follow through every time.