Asana brand guidelines

Asana style guide

This simple kit is for using the Asana logo in conjunction with our trademark guidelines.

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Logo

Asana logo horizontal
Asana logo vertical

Clearspace

Asana logo clearspace - horizontal
Asana logo clearspace - vertical

Color

Asana logo horizontal
Asana logo dark
Asana logo black
Asana logo white on dark background
Asana logo category claim
Asana logo - category claim version on dark background

Partnerships

Asana Partnerships - lockup scale graphic
Asana Partnerships - lockup order graphic
Asana Partnerships - color
Asana Partnerships - color

Common mistakes

Asana logo - one color
Asana brand mistakes - changed color
Asana brand mistake - glow
Asana brand mistake - dots
Asana brand mistake - coral bg
Asana brand mistake - partner color